Content Hashing

The content hash is a lowercase hex SHA-256 over the canonicalized bytes of the record fields that describe business content.

Included fields cover identity, locations, categories, services, proof status, and Solana profile. Excluded fields include lifecycle metadata, metadata.updatedAt, metadata.contentHash, externalAttestations, and the open extensions namespace.

{
  "schemaVersion": "3.0.0-draft",
  "recordId": "kb_desert-summit-roofing_roofing-flagship_deadbeef",
  "recordType": "known_business",
  "lifecycleStatus": "published",
  "identity": {
    "displayName": "Desert Summit Roofing",
    "legalName": "Desert Summit Roofing, LLC",
    "description": "Fictional demo roofing company used to exercise the Open Commerce Graph schema and validator.",
    "url": "https://desert-summit-roofing.example.com",
    "domain": "desert-summit-roofing.example.com",
    "email": "hello@desert-summit-roofing.example.com",
    "phone": "+16025550110",
    "contacts": [
      {
        "id": "contact_support",
        "type": "support_url",
        "value": "https://desert-summit-roofing.example.com/support",
        "preferred": true
      },
      {
        "id": "contact_social",
        "type": "social",
        "value": "https://example.com/social/desert-summit-roofing"
      }
    ],
    "businessIdentifier": {
      "type": "state_filing",
      "value": "AZ-DEMO-0001",
      "issuedBy": "AZ Corporation Commission",
      "visibility": "public"
    }
  },
  "locations": [
    {
      "id": "loc_flagship",
      "type": "physical",
      "name": "Desert Summit yard",
      "address": {
        "streetAddress": "100 Example Mesa Way",
        "addressLocality": "Phoenix",
        "addressRegion": "AZ",
        "postalCode": "85001",
        "addressCountry": "US"
      },
      "geo": {
        "latitude": 33.4484,
        "longitude": -112.074
      },
      "areaServed": [
        "Phoenix, AZ",
        "Tempe, AZ",
        "Mesa, AZ"
      ],
      "openingHours": [
        {
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday",
            "Friday"
          ],
          "opens": "07:00",
          "closes": "17:00"
        }
      ],
      "primary": true
    }
  ],
  "categories": [
    {
      "id": "cat_roofing",
      "taxonomy": "schema_org",
      "code": "HomeAndConstructionBusiness",
      "label": "Roofing contractor",
      "primary": true
    },
    {
      "id": "cat_naics_roofing",
      "taxonomy": "naics",
      "code": "238160",
      "label": "Roofing contractors"
    }
  ],
  "services": [
    {
      "id": "svc_roof_repair",
      "name": "Residential roof repair",
      "description": "Patch and re-flash damaged roof sections on single-family homes.",
      "priceModel": {
        "type": "starting_at",
        "currency": "USD",
        "amount": "450.00"
      },
      "locationIds": [
        "loc_flagship"
      ],
      "actionMapping": {
        "kind": "book",
        "actionId": "act_book_repair"
      }
    },
    {
      "id": "svc_roof_inspection",
      "name": "Roof inspection",
      "description": "Annual inspection with a written report.",
      "priceModel": {
        "type": "fixed",
        "currency": "USD",
        "amount": "199.00"
      },
      "locationIds": [
        "loc_flagship"
      ]
    }
  ],
  "proof": [
    {
      "id": "proof_domain",
      "type": "domain_control",
      "status": "verified",
      "authority": {
        "type": "self",
        "name": "DNS TXT record",
        "url": "https://desert-summit-roofing.example.com/.well-known/ocg.txt"
      },
      "evidence": {
        "url": "https://desert-summit-roofing.example.com/.well-known/ocg.txt",
        "description": "DNS TXT record asserts ocg-verification token."
      },
      "issuedAt": "2026-04-15T00:00:00.000Z"
    },
    {
      "id": "proof_license",
      "type": "license",
      "status": "verified",
      "authority": {
        "type": "government",
        "name": "Arizona Registrar of Contractors",
        "url": "https://example.com/azroc/lookup"
      },
      "evidence": {
        "url": "https://example.com/azroc/lookup/AZ-DEMO-0001",
        "description": "Active Arizona roofing contractor license (fictional demo record)."
      },
      "issuedAt": "2025-01-10T00:00:00.000Z",
      "expiresAt": "2027-01-10T00:00:00.000Z"
    }
  ],
  "metadata": {
    "createdAt": "2026-04-15T00:00:00.000Z",
    "updatedAt": "2026-05-21T15:00:00.000Z",
    "publishedAt": "2026-04-20T00:00:00.000Z",
    "source": "fictional-demo",
    "ownerController": "demo-fixtures@example.com",
    "canonicalUrl": "https://desert-summit-roofing.example.com/known-business"
  },
  "solana": {
    "network": "devnet",
    "merchantWallet": "DemoMerchant1Roofing111111111111111111111111",
    "paymentEndpoints": [
      {
        "id": "endpoint_pay",
        "url": "https://desert-summit-roofing.example.com/solana-pay",
        "label": "Pay deposit"
      }
    ],
    "memoPrefix": "OCG"
  },
  "actions": [
    {
      "id": "act_book_repair",
      "kind": "book",
      "url": "https://desert-summit-roofing.example.com/book/repair",
      "label": "Book repair",
      "description": "Schedule a fictional demo roof repair appointment."
    }
  ]
}

Waiting for input

Parse: not_run
Normalize: not_run

The hash goes on chain. The full record stays off chain. That is the anchor pattern.